Choose A Logo Designer by his Portfolio, not his Price. One of the biggest mistakes I've seen new businesses make is taking the cheapest route when having their corporate identity or branding created. A logo is one of the most important parts of developing a new business and should not be taken lightly. Your logo design is the symbol that people will associate with your business. It needs to be easy to recall and remember, and most of all, it needs to be very memorable. Choosing a logo designer by price instead of by portfolio can lead to business failure. There are cut-throat priced logo design services out there offering a logo for $49.00 or even less. Before paying them that $49.00 look at their portfolio. You will probably notice that a lot of their logo designs appear the same. A swish symbol, a few circles and some text, or very generic symbols next to oridinary text. Most likely this person is not a designer at all, but someone who has a few graphics programs and wanted to make an extra buck. The other downside to this is that once they get your boring logo designed, they may not know how to export it to the proper file formats to enable you to put the logo on stationary, merchandise, etc... So after you've "saved money" going with a cut rate designer, you have to pay a print shop to redo the logo in a format they can use. A good designer will have a great portfolio with several examples that are unique in appearance. They will be eye catching and memorable. A good logo designer will also have some printing know-how and will provide you with a hard copy of your logo in several file formats, including EPS and AI for commerical printing, TIF and BMP for home computer printing and GIF and JPG for web use. So remember, look at the portfolio first, then consider the price. Start your business off on the right foot by using a professional logo design services. We are fast and affordable, read more about our logo design services here. ©, CJ Hughes for LogoDesign-WebDesign.com |