Logo Design icons, logo idea, logo ideas, overused logo icons.

Logo Design Software
(A bad way to start a new business in our humble opinion)

It's inevitable that when you are trying to start a new business that you will do whatever you can to save money. Between marketing, product, rent, and utilities its important that you stretch each dollar. Doing so in some instances can actually harm the success of your new business however. One of the most important aspects of starting any new business endeavor is branding. Branding consists of your logo design and any collateral used to identify your business to your clients and potential customers. Taking a short cut when developing your business identity could prove fatal.

Conceiving a logo design is an art that is best left to professionals. However with the popularity of the internet it has become more and more enticing for new business owners to try and develop their business identity on their own, all in the name of cutting corners and saving a few bucks. Normally this is done by using any one of several logo design software programs found online, or at your local office supply store. Ranging in price from as little as $20 to as much as $150 they sound like a bargain compared to the $250 average charged by professional logo designers online. These savings come with several catches including but not limited to:

• Limited amount of icons or graphics to choose from
• Limited editability of graphics
• Multiple use of the same graphic by other businesses
• Restrictions on file types that you can export your final logo as
• Few of them color separate your logo, absolutely needed for professional spot printing
• Few allow you to save your final logo as a vector file, which printers, screen printers and
sign people will insist on using
• They allow you to develop logos in full color, when true logos are almost always
developed in 1-4 spot colors

As you can see, using logo design software could leave you right back where you started when it comes time to actually put the logo you've created to use. Normally these logo design software programs only save the logo design you have created as a gif, jpg, bmp, or png. All of these file types are low quality and are raster graphics.

RASTER GRAPHICS- Flat graphics based on pixels, un-editable, un-scalable without losing resolution.

When in fact your logo design should be developed in the VECTOR FILE FORMAT.

VECTOR GRAPHICS- Fully editable, scalable to billboard size and larger without losing resolution, used as the standard graphics file type of choice by professional print shops, screen printers, embroiderers, and sign makers.

So, the lesson is, if you aren't a designer with the proper tools, vector graphics programs and artistic knowledge, its best to leave the logo design software on the shelf and spend just a little extra and hire a professional logo designer. A professional logo designer will deliver your business logo design in several file formats including industry standard EPS and AI files, which are vector based, as well as several raster files in various sizes and resolutions.

At LogoDesign-WebDesign.com we develop your logo in the industry standard vector graphics format and NEVER use logo design software. We deliver your logo in three vector formats, EPS, AI and PDF, as well as four raster formats.

Get a leg up on your competition by starting your business image off on the right foot, hire a professional logo designer and forget the logo design software programs found online.

Click here to learn more about our logo design services.

The TOP TEN most overused Graphic Icons in American Logo Design:
(If you see them in our portfolio, it's probably because a client INSISTED on it.)

1: The Swoosh: That college kid that developed the Nike logo for $35.00 back in the
    1970's is losing out, if he had kept the rights to his creation he could make a living just
    off of the copyright infringement lawsuits.

2: The Swoosh Man: Take one swoosh and put it on its side, take another and put
    underneath it, add a circle for a head and TADA! Anyone that owns Microsoft Paint
    can pull off this number in about a minute flat, yet people keep PAYING for someone to
    do it for them.

3: Gears: We get it, they are turning, turning, turning. They provoke the idea of thought
    for some. For us they promote the idea of ancient clocks ticking away in a dusty
    antique store. So unless you are having a logo designed for a dusty antique store,
    clock store, or if by some chance you literally sell gears, just say NO.

4: Light bulb: Ding! Your logo is a cliché.

5: The Glowing Orb of Doom!: You've seen it because ALL of the so-called Do It
    Yourself logo makers have it in their library. It's a glowing orb with a drop shadow,
    normally its in so many colors that you would HAVE to do ALL of your printing in full
    color, which equals EXPENSIVE.

6: Magnifying Glass: While it's true that it's very hard to come up with imagery for
    "search", "investigate", or "inspect" this one has just been done to death as far as
    logos are concerned, especially home inspection logo designs.

7: Napster Head Knock-Off: Not as popular as it was a few years ago, we still see some
    designers slipping one of these in from time to time. And to make matters worse the
    company they are knocking this logo off for is often music industry related.

8: Globe: Yes, it's useful, yes we use it, but dang does it get old.

9: The Cross: While it's true that this one is hard to get around when you are developing
    a Christian Church Logo, it can come across as a cop out in lieu putting some effort
    into developing a good Church Logo.

10: Lightning Bolt: The old electrician's standby, it's the first thing that pops into a
    designer's head when we think about energy, light, and even brainstorming, how ironic.

It isn't the end of the world to have one of these overused graphics in your logo design, especially if your designer has managed to represent them
in a new and fresh way.

Start your business off on the right foot by using a professional logo design services.
We are fast and affordable, read more about our logo design services here.

©, CJ Hughes for LogoDesign-WebDesign.com